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What Elon Musk On Twitter Board Might Mean For Users

Tesla CEO Elon Musk now has a 9% stake in Twitter and a seat on its company board of administrators, elevating questions on how the billionaire enterprise magnate may reshape the social media platform. He’s now Twitter’s greatest shareholder and has the ear of high managers.


Certainly he does. Musk’s 80.5 million Twitter followers make him one of the vital widespread figures on the platform, rivaling pop stars like Ariana Grande and Girl Gaga. However his prolific tweeting typically will get him into bother when, as an example, he makes use of it to advertise his enterprise ventures, rally Tesla loyalists, query pandemic measures and decide fights with these with whom he disagrees.

In a single well-known instance, Musk apologized to a British cave explorer who alleged the Tesla CEO had branded him a pedophile by referring to him as “pedo man” in an indignant — and subsequently deleted — tweet. The explorer filed a defamation go well with, though a Los Angeles jury later cleared Musk.

He’s additionally been locked in a long-running dispute with the US Securities and Change Fee over his Twitter exercise. Musk and Tesla in 2018 agreed to pay $40 million in civil fines and for Musk to have his tweets authorized by a company lawyer after he tweeted about having the cash to take Tesla personal at $420 per share — which didn’t occur however induced Tesla’s inventory value to leap. His lawyer has contended that the SEC is infringing on Musk’s free speech rights.

Tesla CEO Elon Musk now has a seat on its company board of administrators, elevating questions on how the billionaire enterprise magnate may reshape the social media platform. (AP File Photograph)


Musk has described himself as a “free speech absolutist” and has made clear that he doesn’t suppose Twitter resides as much as free speech ideas — an opinion shared by followers of Donald Trump and several other right-wing political figures who’ve had their accounts suspended for violating Twitter content material guidelines.

However what’s actually driving Musk’s Twitter involvement isn’t clear. His preoccupations with the service embrace arguing to make Twitter’s algorithm viewable by the general public, widening the provision of “verified” Twitter accounts, and blasting a profile picture initiative involving non-fungible tokens, or NFTs.

Musk has additionally referred to as “crypto spam bots,” which search tweets for cryptocurrency associated key phrases then pose as buyer assist to empty person crypto wallets, the “most annoying downside on twitter.”

“We don’t know what his objectives are,” stated Jennifer Grygiel, a Syracuse College communications professor and an professional on social media. “Possibly Elon Musk secretly needs to blow (Twitter) up … possibly he needs to destroy it.”


Musk’s function as each a board member and Twitter’s largest shareholder actually offers him an outsized voice within the firm’s future. He’s been publicly praised this week by the CEO and different board members, an indication that Twitter management is more likely to take his concepts significantly.

However he’s nonetheless only one member of a 12-person board that Twitter says has “an vital advisory and suggestions function” however no duty over day-to-day operations and choices. Meaning Musk gained’t have the authority so as to add an “edit button” or to revive Donald Trump’s suspended account.

“Our coverage choices aren’t decided by the board or shareholders, and we have now no plans to reverse any coverage choices,” stated Twitter spokesperson Adrian Zamora.


A number of Wall Road analysts stated they had been inspired by Musk’s new function at Twitter. “It is a man that does push for change, that does, I feel, refuse to have failure on his resume. An ideal man you want on the board of administrators for them,” stated CFRA Analysis analyst Angelo Zino. That’s true, Zino stated, even when “what precisely his concepts are, who the heck is aware of.”

Different buyers aren’t so certain. Meredith Benton, founding father of the funding consulting agency Whistle Cease Capital, has been pushing for shareholders at each Twitter and Tesla to again stronger insurance policies affecting office harassment and discrimination. She describes Musk’s new function as a regarding improvement for Twitter buyers, particularly given accusations by California regulators that Tesla has been discriminating towards Black workers at its San Francisco Bay Space manufacturing facility.

“Twitter’s biggest present problem is to navigate efficiently by the societal implications of its platform’s use,” Benton stated. “Elon Musk along with his air of reckless bravado presents a threat of undermining considerate and strategic administration of those matters.”


There was govt turnover since co-founder Jack Dorsey’s departure in November left Twitter with a brand new CEO, Parag Agrawal, whose preliminary actions have concerned reorganizing divisions. Wall Road analysts had authorized of the selection of Agrawal as the brand new chief, however there have been no main adjustments to the platform but. The corporate has lengthy lagged behind its social media rivals and boasts far fewer customers.

The mere truth of linking Musk’s high-profile title to Twitter may get folks to spend extra time on on the platform and assist it make more cash, Zino stated, calling Musk “a very powerful particular person” at Twitter.


You wouldn’t comprehend it from his prolific posts, however he does maintain a number of huge roles, together with CEO and “Technoking” of electrical automotive firm Tesla and CEO of the rocket firm SpaceX. He’s additionally the founding father of The Boring Firm, an underground tunnel firm, and Neuralink, which needs to plant laptop chips in folks’s brains.

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